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What we check — and why it matters
Each signal below directly affects whether AI shopping assistants recommend your product. Fix the gaps and get found.
FAQ content
ChatGPT and Perplexity pull from FAQ content first when answering buyer questions. Adding 5 targeted FAQs is the single fastest way to appear in AI-generated shopping answers.
Product Schema markup
Without structured data, AI sees a wall of text. With Product Schema, Google AI Overview and ChatGPT Shopping can parse your price, availability, and specs in milliseconds.
Use-case descriptions
Over 60% of AI shopping queries are scenario-based — "best bag for travel," "gifts for runners." If your page doesn't describe who this is for, AI won't connect it to those queries.
Product description length
AI needs enough context to recommend confidently. Pages with under 200 words give AI insufficient signal — it will choose a competitor's richer page instead.
Shipping & return info
Delivery time and return policy are top purchase-decision factors. If AI can't find them on your page, it flags your product as incomplete and deprioritises it.
Image alt text
Alt text is the only way AI understands what your product images show. Without it, your product visuals are completely invisible to every AI system that crawls your page.
Frequently asked questions