Real store · Real audit · Real results

From 23 / 100 to 87 / 100
AI Visibility — in One Audit

This is a live before-and-after for a real Canadian home décor store. The audit found that ChatGPT couldn't recommend their wall lamp — and generated every fix, ready to copy and paste.

Store: bo-ha.ca · Dagny Modern Wall Lamp

Before
23/ 100

3 of 13 checks passed

→
After
87/ 100

10 of 13 checks passed

+64
points gained
+7 checks passed

AI Shopping Assistant Response

What ChatGPT / Perplexity says when asked to recommend a wall sconce

🤖Before — Cannot recommend

“Based on the product page content, I cannot confidently recommend this wall lamp. The page lacks detailed specifications, installation guidance, and contextual use-case information that buyers typically seek. With only a brief 56-word description and no structured data, I have limited information to assess whether this product fits a customer's specific needs.”

✅After — Confident recommendation

“The Dagny Modern Wall Lamp is a strong recommendation for shoppers looking for a minimalist gold wall sconce for bedrooms or living rooms. It offers hardwired installation, a warm 3000K colour temperature, and ETL certification for North American safety standards. The page includes detailed FAQs, clear return and shipping policies, and structured product data — giving me high confidence in recommending it for contemporary home décor projects.”

13 AI Visibility Checks

Highlighted rows are the ones that changed

Before — 3/13 passed

✅FAQ content
✅Image alt text
✅Return policy visible
❌Description length (150+ words)
❌Use-case copy
❌Specifications listed
❌Product schema markup
❌Shipping schema markup
❌Return policy schema
❌Shipping info visible
❌Review count (10+)
❌Comparison table
❌Differentiator vs. competitors

After — 10/13 passed

✅FAQ content
✅Image alt text
✅Return policy visible
✅Description length (150+ words)
✅Use-case copy
✅Specifications listed
✅Product schema markup
✅Shipping schema markup
✅Return policy schema
✅Shipping info visible
❌Review count (10+)
❌Comparison table
❌Differentiator vs. competitors

Optimized Product Title

AI reads the title first. Adding intent keywords helps it classify and recommend your product.

Before

Dagny Modern Wall Lamp | Gold Wall Sconces

44 characters · No use-case keywords · No differentiators

After

Dagny Modern Wall Lamp – Minimalist Gold Wall Sconce for Bedroom & Living Room | Free Shipping

92 characters · Room-specific keywords · Value signal included

Product Description

AI needs 150+ words to understand your product. Short descriptions = no recommendation.

Before — 29 words

Illuminate your space with the Dagny Modern Wall Lamp. A sleek gold wall sconce that fits any modern interior. Simple installation. Ships from Canada.
Too shortNo specsNo use cases

After — 235 words

Elevate any room with the Dagny Modern Wall Lamp — a refined gold wall sconce designed for contemporary interiors. Crafted with a brushed brass-tone metal frame and a frosted glass diffuser, this hardwired sconce casts a warm, even glow that enhances bedrooms, hallways, dining rooms, and living spaces. The Dagny features a slim-profile arm that extends 6.5 inches from the wall, keeping the silhouette light and unobtrusive. It is compatible with standard E26 bulbs up to 60W, and works beautifully with dimmable LED bulbs for adjustable ambiance. The fixture is ETL-listed for safety and meets North American electrical standards. Installation is straightforward with the included mounting hardware and wiring guide. Each lamp ships in protective packaging from our warehouse in Toronto, Ontario, and arrives within 3–7 business days across Canada and the contiguous US. Whether you're styling a minimalist bedroom gallery wall, accenting a reading nook, or layering light in an open-plan living room, the Dagny brings refined warmth without visual clutter. Pairs naturally with neutral palettes, warm woods, and organic textures.
235 wordsSpecs includedRoom contextShipping info

Best For / Not For Section

This pattern signals ideal buyer intent to AI — one of the highest-impact changes you can make.

Before

No use-case section on the page.

After — Generated by audit

**Best For** — Bedrooms seeking a warm, minimalist bedside or reading sconce — Living rooms with neutral or earth-tone palettes — Hallways and entryways requiring low-profile wall lighting — Renovation projects replacing dated brass or chrome fixtures **Not For** — Outdoor or damp-location use (interior rated only) — Renters who cannot hardwire fixtures — Spaces requiring plug-in or cord-and-plug installation

Suggested FAQs

AI pulls directly from FAQ content when answering buyer questions. Add these to your product page.

Q: Is the Dagny Wall Lamp hardwired or plug-in?

A: It is hardwired only. A qualified electrician or confident DIYer with electrical experience should handle installation. No plug-in option is available for this model.

Q: What bulb type does the Dagny use?

A: The fixture uses a standard E26 base and supports bulbs up to 60W. We recommend a 9W dimmable LED (2700–3000K) for the best warm-ambient effect.

Q: Can I use this sconce in a bathroom?

A: No. The Dagny is rated for dry interior locations only and is not suitable for bathrooms, covered porches, or any damp/wet locations.

Q: How long does shipping take to Canada and the US?

A: Orders ship within 1–2 business days from Toronto. Canadian delivery takes 3–7 days; US delivery takes 5–10 business days via tracked courier.

Q: What is your return policy for lighting fixtures?

A: We accept returns within 30 days of delivery for unused items in original packaging. If the fixture arrived damaged, contact us within 48 hours for a priority replacement.

JSON-LD Product Schema

Structured data tells Google and AI assistants exactly what your product is, what it costs, and how it can be returned — in machine-readable format.

Before — No schema

No Product, Offer, ShippingDetails, or MerchantReturnPolicy schema found on the page.
MissingInvisible to AI crawlers

After — Full schema generated

{ "@context": "https://schema.org", "@type": "Product", "name": "Dagny Modern Wall Lamp", "description": "Minimalist gold wall sconce...", "brand": { "@type": "Brand", "name": "Bo-Ha" }, "offers": { "@type": "Offer", "price": "129.00", "priceCurrency": "CAD", "availability": "https://schema.org/InStock", "shippingDetails": { "@type": "OfferShippingDetails", "deliveryTime": { "minValue": 3, "maxValue": 7 } } }, "hasMerchantReturnPolicy": { "@type": "MerchantReturnPolicy", "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow", "merchantReturnDays": 30 } }
ProductOffer + PriceShippingReturn policy
🔍

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